Why do you need to use Triggered Emails? – Blog


Why do you need to use Triggered Emails?

What is triggered messages? This is a place where the automated marketing system triggers an email to a customer or prospect when the prospect undertakes certain actions is one way for marketers to keep pace with their prospects in an efficient way.

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As an email expert, there are several reasons for email monks push using triggered emails: high open rates, targeted messaging among them and opportunities to cross- and up-sell.

There are many reasons to make triggered emails part of your email marketing program. Here are three of them.

  • Content marketing,
  • SEO and
  • Social sharing.

The new wave of market is content marketing, and it touches every marketing channel, from video to email to social. And email is easily adapted to a content marketing strategy because it is content based. How about SEO? It is stands for search engine optimization and still a necessary marketing tool, even in a time of social and visual domination (think Facebook and Pinterest). Then, triggered emails can also help the sharing aspect of social.

By building your content, triggered emails can help with both. Simply do asking for reviews part of your email marketing program.

For example, you have a book selling order from a customer. Beside to the purchase confirmation email and shipping confirmation email which are sent when appropriate, you can follow up a week or two later with another triggered email asking for a review. The customer clicks on a link, goes to a landing page, and does a review which goes live on your website. Instant content which did not cost you a thing…or an email expert.

Because the customer used their terms and language in the review, this kind of content tends to be naturally keyword rich too, for your SEO benefits.

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Once the review has done, trigger another email with a link to the review and plenty of social sharing buttons along with text encouraging them to share their review.

This type of email communication drives 75.1% higher open rates and a considerable 114.8% higher click-through rate than more common business-as-usual strategies according to Epsilon.

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